Guess who’s back, back again. Jack is back; tell a friend. On Sept. 30, 2015, Jack Dorsey was named Twitter’s Chief Executive Officer after being cofounder in 2009. According to Central News Network or CNN, Jack was previously named “interim chief after Dick Costolo stepped down” in July of this year.
Although this seems like a major promotion for Dorsey, Twitter will not “provide Dorsey with any compensation for his role as CEO,” as stated in Twitter’s Security and Exchanges Commission filing. Dorsey will also continue his role as CEO of Square, a company known for helping with card swipes in local shops.
When named interim CEO, Dorsey seemed like a temporary fix to the company’s problem; he would only fill Costolo’s role momentarily as suggested in the company’s press release stating that the Committee “will only consider candidates for recommendation to the full Board who are in a position to make a full-time commitment to Twitter.” That seems a little harsh considering Jack had been with the company for almost a decade. However, with several other obligations and stocks in many companies, it seemed like Dorsey was in no way, shape, or form what Twitter wanted at the time. Despite the earlier controversy, Peter Curie, head of the search for a new CEO, found that Dorsey was “not just meeting but surpassing expectations as CEO."
Twitter users can expect major changes in the company’s future. Technology news companies like Mashable predict more compatibility, allowing for more than the 140 characters in a single tweet (a tradition that has become somewhat taboo of Twitter culture). As stated by Dorsey, he expects Twitter “to show you what's happening in the world [first], directly from the source."
Although Dorsey’s intentions seem well, there’s always two sides to every promotion. Since 2009, Dorsey “has been heavily involved with Twitter as a founder,” according to USA Today. This means that Dorsey has been, in some aspects, a part of nearly every decision Twitter has previously made. Even with the promises of change, Dorsey may become a static leader and keep the company on its slow stagnant plateau.
The major problem with Twitter lies with its inability to appeal to the public. For many non-Twitter users, the app is confusing and lacks the apparent appeal of other social media websites. As of today, one share in Twitter, costs about $27 whereas a share in Facebook costs about $94.
Overall, the permanent position of CEO granted to Dorsey was a major change for the company. However, is it enough to make them a top contender against other social media apps such as Facebook and Instagram?