Black Rifle is a veteran owned and operated coffee chain located in Utah. Recently, Starbucks made an announcement to hire 10,000 refugees in the seventy-five different countries where they do business in. This vow to hire 10,000 refugees caused some backfire and backlash among coffee drinkers. Black Rifle Coffee responded. They vowed to hire 10,000 Veterans. Currently, there are over 120,000 homeless veterans in the U.S.
Evan Hafer is the C.E.O of Black Rifle Coffee and an Army Special Forces Veteran. He did multiple deployments to Iraq and Afghanistan. While he was not fighting, he was perfecting his coffee. He says their plan is to build six hundred stores in the next six years. He stated that he was going to push this forward with the community behind him. The U.S has been at war the last sixteen years, leaving a good amount of veterans, and an increasing number of, homeless veterans. The current plan is to add 10,000 veterans over the next five years. Evan Hafer stated that he would be pulling from a pool of post 9-11 veterans but would additionally reach out to Cold War and Gulf War Veterans. Evan Hafer also stated that “(we) hire American veterans who’ve shouldered a heavy burden and could use a leg up in the work force.” Currently the entire company is run by veterans.
However, we will have to wait to see what happens. We thank Mr. Hafer for his service.